Portfolio and Career
A selection of projects I have led, campaigns I have built, and brands I have helped grow
Over the years, I have worked across different projects in marketing, events, and the broader creative and technical space. Formally, I focus on marketing and strategy, but in practice it comes down to one thing. Taking an unclear idea, bringing structure to it, and turning it into a result that makes sense and works in the real world. This page shows a selection of projects and experiences that have shaped how I work.
I have worked on marketing for larger events, collaborated with companies and smaller teams, and helped projects that needed to grow, gain visibility, or find their place on the market. I have handled content, campaigns, websites, and e commerce, along with many things that are not visible on paper but often decide whether a project succeeds. No matter the industry, I follow the same approach. Understand the product in depth, find the right audience, and build a solution that has impact and does not fade away once the campaign is over.
Key moments in my career
I led the marketing strategy and content for one of the largest European conferences focused on professional game development. It was not just about plans on paper, but full execution from long term communication to day to day operations. I was responsible for messaging, brand, partner campaigns, and media communication. I set goals, tracked results, and continuously adjusted the direction based on what actually worked.
I was also responsible for the creative outputs of the entire event, including visuals, trailers, digital promotion, and on site materials. Consistency and clarity were key. Every output had to reflect the identity of the event and make sense both to visitors and partners.
The conference grew every year. More people, wider reach, stronger name. At the same time, it stayed grounded in the community it came from. My role was to keep the communication professional, open, and usable in an international context without losing the local character that makes it what it is.
As a marketing manager for Robinson Crusoe, a survival adventure built in Unreal Engine 5, I prepared the full pre launch strategy and communication plan. It was not just about deciding what to say, but when and how to say it so it made sense. I handled communication with media, influencers, and community channels to keep players engaged long before release.
At the same time, I worked on the crowdfunding campaign and was in direct contact with the project’s investor. Together, we refined the positioning, aligned expectations, and set long term goals. It was not just about marketing, but about aligning creative decisions with business so everything worked as a whole.
I defined the main target audiences and messaging so the game made sense both to hardcore survival players and to those who were just getting into the genre. On Steam, I worked with the studio on the rollout, planning timing, content formats, and channel priorities to build hype gradually and make sure it did not fade after the initial announcement.
The work went beyond just the release. The focus was on long term player engagement and community growth. I helped set up the game on Steam so it could support ongoing development, updates, and work with player feedback, allowing it to evolve over time.
At Casino Admiral Online, I worked as a senior content marketing specialist focused on the Czech market. I was responsible for planning and managing content across social media and the website, from copywriting to production.
A large part of the work was focused on organic growth driven purely by content. Through a content strategy, I grew the Facebook page to more than 10,000 followers without using paid promotion. I created video content for social media, planned and executed campaigns and giveaways, and continuously adjusted formats and communication based on audience response, including the use of A/B testing.
The role was a mix of strategy and execution. I planned content calendars, wrote copy, handled visuals and video, and continuously tested what resonated with the audience. The focus was on consistency, community engagement, and long term growth, not short term spikes.
Freelance & Konzultace
I worked with indie studios and smaller creative teams in the Czech Republic through volunteer work. The goal was to help teams that cannot afford their own marketing specialist but have an interesting project they want to bring to people. I helped them shape their launch, set up their Steam page, plan festival participation, and most importantly figure out how to reach players and media in a way that makes sense for their game.
I also worked with the Brno based incubator Gamebaze, where I gave talks for indie teams. I focused on practical marketing on Steam, building organic reach, and setting up communication that works both for players and industry professionals. I also spoke at Indie Campus, where I shared hands on experience with marketing, positioning, and visibility of indie games in an international environment.
The goal was the same in every case. To make sure good projects do not get overlooked just because they lack a marketing budget. When communication is built on what is genuinely strong about the project, the community starts forming early, and decisions are based on reality, it has a much better chance to grow and succeed in the long term.