Portfolio & Career
A selection of projects I’ve managed, campaigns I’ve built and brands I’ve helped grow. From indie studios to international events.
Over the years I’ve moved between games, events and the wider creative industry. I work in marketing and strategy, but in practice that usually means taking messy ideas and turning them into something that actually works. This page is a snapshot of the projects and moments that have shaped my career so far.
I’ve led marketing for large events like Game Access, worked closely with studios such as Infilope Games and helped bring games like Hobo: Tough Life to their audience. Along the way I’ve also handled industrial and corporate marketing, built websites and e-commerce solutions, and supported small creative teams that needed to be heard. No matter the field, my approach stays the same: really understand the product, find the people it’s meant for, and build things that don’t disappear after the campaign ends.
Career highlights
I manage marketing strategy and content for one of Europe’s largest professional game development conferences. The work covers everything from long-term communication planning to day-to-day execution. I take care of messaging, branding, partner campaigns and media outreach, while setting clear goals, tracking results and adjusting the approach as the campaign runs.
I am also responsible for the creative output of the event. That includes visuals, trailers, digital promotion and on-site materials. The priority is always consistency and clarity. Every element needs to support the identity of the conference and speak both to attendees and to industry partners.
Each year the conference grows in reach, attendance and visibility, but it stays grounded in the community that shaped it. I focus on keeping the tone professional and open, relevant on an international level, while still preserving the local game development character that makes the event what it is.
As Marketing Manager for Robinson Crusoe, a survival adventure built in Unreal Engine 5, I put together the full pre-launch strategy and communication plan. That meant thinking through how and when to talk about the game, and then actually making it happen. I handled media outreach, influencer communication and community channels so players were involved long before release.
Alongside this, I worked on the crowdfunding campaign and was in direct contact with the game’s investor, cooperating closely on positioning, expectations and long-term goals. This required aligning creative decisions with business priorities, not just marketing outputs.
I defined the main audience segments and messaging so the game’s core ideas made sense both to hardcore survival players and to people new to the genre. On Steam, I planned the rollout together with the studio, covering timing, content formats and channel priorities to build momentum step by step.
The work was aimed beyond launch, with an emphasis on long-term engagement and community growth. I helped position the game on Steam in a way that supports updates, expansions and player feedback over time, allowing the project to continue evolving.
At Casino Admiral Online I worked as a senior content marketing specialist, focusing on the Czech market. I was responsible for planning and managing content across social media and the website, from copywriting to hands-on content production.
A large part of my work was organic growth through content alone. Using a content-driven strategy, I helped grow the Facebook page to over 10,000 followers without relying on paid promotion. I created and produced video content for social channels, prepared and ran social media contests, and adjusted formats and messaging based on audience response.
The role combined strategy with execution. I planned content calendars, wrote copy, worked with visuals and video, and continuously tested what resonated with players. The focus was always on consistency, engagement and long-term growth rather than short-term spikes.
I built the marketing foundation for a Czech industrial company from the inside. This included a new website and e-shop, online product catalogues and PPC campaigns focused entirely on the Czech market. I worked directly with the CEO of the company on shaping its digital direction and translating business priorities into a functional online setup.
Because I was part of the company, the work was based on first-hand knowledge of customers, sales processes and daily operations. I helped define how the customer journey should work online, set clear KPIs for lead generation and conversion, and rebuilt the digital presence to support real sales rather than surface-level visibility.
I modernised how the company presents itself online. This meant improving usability, refreshing the visual language to move beyond a purely traditional image, and creating a digital shopping environment tailored to Czech professional buyers. The result was a clearer brand identity and a scalable online system with measurable improvements in inquiries, leads and conversions in the local market.
I am now working on the second iteration of this system as a freelancer. Based on direct feedback from clients and real usage data, I am leading a complete visual overhaul of the company and building the next version of the e-commerce platform. The focus is on clearer structure, smoother purchasing flows and a system that reflects how customers actually buy, not how the company assumes they do.
Freelance & Consulting
I work with indie studios and small creative teams in the Czech Republic. I help them think through launches, set up their Steam store pages, plan festival appearances and figure out how to reach players and press in a way that makes sense for their game.
I have also worked with Gamebaze, the Brno-based Czech incubator, where I gave talks and workshops for indie teams focused on practical Steam marketing, building organic traction and shaping messages that speak both to players and to the industry. Alongside this, I spoke at Indie Campus, sharing hands-on experience with marketing, positioning and visibility for indie games in an international context.
The goal stays the same across all of this. Making sure good games do not get lost. When marketing is tied to what actually matters, when audience building starts early and decisions are based on reality rather than hype, a game has a much better chance to grow and last.