Portfolio & Career

A selection of projects I’ve managed, campaigns I’ve built and brands I’ve helped grow. From indie studios to international events.

Over the years I have worked across games, events and creative industries. I lead marketing, shape strategy and turn ideas into results. This page brings together the key projects and milestones that define my career so far.

I have managed large-scale marketing for events like Game Access, guided game studios such as Infilope Games and supported titles including Hobo: Tough Life. I have also led industrial and corporate marketing, built websites and e-commerce systems and helped small creative teams find their audience. My focus stays the same everywhere: understand the product, find the people who care and create work that lasts.

Career highlights

Game Access

I manage marketing strategy and content for one of Europe’s biggest professional game development conferences. I oversee communication planning across channels: messaging, branding, partnership campaigns, and media outreach. I coordinate campaign execution, set measurable goals, monitor results and refine the approach in real time. I also direct creative assets: event visuals, video trailers, digital promotion and event signage, making sure every element supports the conference identity and speaks to attendees and industry partners.

Each year we expand reach, increase attendance and boost brand awareness while keeping the event rooted in the community that built it. I make sure the tone stays professional yet inclusive, the message resonates globally yet retains the local game-dev soul of the conference.

Infilope Games

In my role as Marketing Manager for Robinson Crusoe, a survival adventure built in Unreal Engine 5, I created the full pre-launch strategy and communication roadmap. I coordinated media outreach, influencer relations and community management to engage players early and deeply.

I defined key audience segments and messaging pillars to ensure the game’s story and features reached both hardcore survival fans and broader audiences. I planned the rollout on Steam, working with the studio on timing, content formats and channel strategy to build momentum from announcement to launch.

My focus was on long-term growth: not only making a strong launch impact but setting up the foundations for sustained engagement and community development. I helped ensure the game was well-positioned on Steam so it can evolve through updates, expansions and player feedback over time.

Screen servis spol. s r.o.

I built the full marketing foundation for a Czech industrial company: a new website and e-shop, online shopping catalogues and PPC campaigns focused exclusively on the domestic market, and a full digital brand transformation. I worked closely with internal stakeholders to map the customer journey in the Czech market, define clear KPIs for lead generation and conversion, and modernise the brand’s digital presence.

I modernised how the company presents itself online: improving usability, refreshing the visual language to reflect innovation rather than tradition, and creating a digital shopping environment tailored for Czech professional buyers. The result was a transformed brand identity and a scalable online system with measurable improvements in inquiries, leads and conversions in the local market.

Freelance & Consulting

I work with indie studios and creative teams in the Czech Republic. I help them prepare launch strategies, design their Steam store pages, plan festival participation and connect with the right players and press.

I also worked with Gamebaze, the Czech incubator in Brno, giving talks to Czech indie teams on how to market on Steam, build organic traction and craft messaging that resonates with both players and the industry.

My goal remains the same: make sure good games get noticed. When you focus on what matters, build audience engagement early and link marketing to real outcomes, your game stands a better chance of growth and longevity.