{"id":232,"date":"2026-03-18T09:39:17","date_gmt":"2026-03-18T09:39:17","guid":{"rendered":"https:\/\/dkubicek.com\/?page_id=232"},"modified":"2026-03-18T09:59:19","modified_gmt":"2026-03-18T09:59:19","slug":"portfolio-cz","status":"publish","type":"page","link":"https:\/\/dkubicek.com\/en\/portfolio-cz\/","title":{"rendered":"Portfolio(cz)"},"content":{"rendered":"\t\t
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Portfolio & Kari\u00e9ra\n<\/h1>\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t
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V\u00fdb\u011br projekt\u016f, kter\u00e9 jsem \u0159\u00eddil, kampan\u00ed, kter\u00e9 jsem postavil, a zna\u010dek, kter\u00fdm jsem pomohl vyr\u016fst.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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B\u011bhem let jsem se pohyboval mezi r\u016fzn\u00fdmi projekty nap\u0159\u00ed\u010d marketingem, eventy i \u0161ir\u0161\u00edm kreativn\u00edm a technick\u00fdm prost\u0159ed\u00edm. Form\u00e1ln\u011b se v\u011bnuji marketingu a strategii, ale v praxi to znamen\u00e1 hlavn\u011b jedno: vz\u00edt nejasnou p\u0159edstavu, srovnat ji do lat\u011b a dot\u00e1hnout ji do v\u00fdsledku, kter\u00fd d\u00e1v\u00e1 smysl a funguje v re\u00e1ln\u00e9m sv\u011bt\u011b. Tahle str\u00e1nka ukazuje v\u00fdb\u011br projekt\u016f a zku\u0161enost\u00ed, kter\u00e9 m\u011b formovaly.<\/p>

M\u00e1m za sebou marketing v\u011bt\u0161\u00edch event\u016f, spolupr\u00e1ci s firmami i men\u0161\u00edmi t\u00fdmy a pr\u00e1ci na projektech, kter\u00e9 pot\u0159ebovaly vyr\u016fst, zviditelnit se nebo se v\u016fbec dostat na trh. \u0158e\u0161il jsem obsah, kampan\u011b, weby i e-commerce a \u010dasto i v\u011bci kolem, kter\u00e9 na pap\u00ed\u0159e nejsou vid\u011bt, ale rozhoduj\u00ed o tom, jestli to cel\u00e9 usp\u011bje. A\u0165 jde o jak\u00fdkoli obor, dr\u017e\u00edm se stejn\u00e9ho p\u0159\u00edstupu: pochopit produkt do hloubky, naj\u00edt pro n\u011bj spr\u00e1vn\u00e9 lidi a postavit \u0159e\u0161en\u00ed, kter\u00e9 m\u00e1 p\u0159esah a neskon\u010d\u00ed zapomenut\u00e9 hned po kampani.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Kl\u00ed\u010dov\u00e9 momenty m\u00e9 kari\u00e9ry<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Game Access<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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\u0158\u00eddil jsem marketingovou strategii a obsah pro jednu z nejv\u011bt\u0161\u00edch evropsk\u00fdch konferenc\u00ed zam\u011b\u0159en\u00fdch na profesion\u00e1ln\u00ed v\u00fdvoj her. Ne\u0161lo jen o velk\u00e9 pl\u00e1ny na pap\u00ed\u0159e, ale o kompletn\u00ed exekuci od dlouhodob\u00e9 komunikace a\u017e po ka\u017edodenn\u00ed operativu. M\u011bl jsem na starosti messaging, brand, kampan\u011b s partnery i komunikaci s m\u00e9dii. Nastavoval jsem c\u00edle, hl\u00eddal v\u00fdsledky a pr\u016fb\u011b\u017en\u011b ladil sm\u011br podle toho, co skute\u010dn\u011b fungovalo.<\/p>

Zodpov\u00eddal jsem taky za kreativn\u00ed v\u00fdstupy cel\u00e9 akce. Vizu\u00e1ly, trailery, digit\u00e1ln\u00ed propagaci i materi\u00e1ly p\u0159\u00edmo na m\u00edst\u011b. Kl\u00ed\u010dov\u00e1 pro m\u011b byla konzistence a srozumitelnost. Ka\u017ed\u00fd v\u00fdstup musel dr\u017eet identitu akce a d\u00e1vat smysl jak n\u00e1v\u0161t\u011bvn\u00edk\u016fm, tak partner\u016fm.<\/p>

Konference ka\u017ed\u00fd rok rostla. V\u00edce lid\u00ed, v\u011bt\u0161\u00ed dosah, siln\u011bj\u0161\u00ed jm\u00e9no. Z\u00e1rove\u0148 si ale dr\u017eela pevn\u00e9 ko\u0159eny v komunit\u011b, ze kter\u00e9 vznikla. Moj\u00ed rol\u00ed bylo udr\u017eet komunikaci profesion\u00e1ln\u00ed, otev\u0159enou a pou\u017eitelnou i v mezin\u00e1rodn\u00edm kontextu, ale neztratit lok\u00e1ln\u00ed charakter, kter\u00fd z n\u00ed d\u011bl\u00e1 to, \u010d\u00edm je.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Infilope Games<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Jako marketingov\u00fd mana\u017eer pro Robinson Crusoe, survival adventuru postavenou na Unreal Engine 5, jsem p\u0159ipravil kompletn\u00ed p\u0159edlaunchovou strategii a komunika\u010dn\u00ed pl\u00e1n. Ne\u0161lo jen o to vymyslet, co \u0159\u00edct, ale hlavn\u011b kdy a jak to \u0159\u00edct, aby to d\u00e1valo smysl. \u0158e\u0161il jsem komunikaci s m\u00e9dii, influencery i spr\u00e1vu komunitn\u00edch kan\u00e1l\u016f, aby byli hr\u00e1\u010di zapojen\u00ed dlouho p\u0159ed vyd\u00e1n\u00edm.<\/p>

Sou\u010dasn\u011b jsem pracoval na crowdfundingov\u00e9 kampani a byl v p\u0159\u00edm\u00e9m kontaktu s investorem projektu. Spole\u010dn\u011b jsme ladili positioning, o\u010dek\u00e1v\u00e1n\u00ed i dlouhodob\u00e9 c\u00edle. Nebylo to jen o marketingu, ale o slad\u011bn\u00ed kreativn\u00edch rozhodnut\u00ed s byznysem, aby to cel\u00e9 dr\u017eelo pohromad\u011b.<\/p>

Definoval jsem hlavn\u00ed c\u00edlov\u00e9 skupiny a messaging tak, aby hra d\u00e1vala smysl jak hardcore hr\u00e1\u010d\u016fm survival \u017e\u00e1nru, tak lidem, kte\u0159\u00ed s n\u00edm teprve za\u010d\u00ednaj\u00ed. Na Steamu jsem spolu se studiem pl\u00e1noval rollout, \u0159e\u0161ili jsme na\u010dasov\u00e1n\u00ed, form\u00e1ty obsahu i priority jednotliv\u00fdch kan\u00e1l\u016f, aby se postupn\u011b budoval hype a nezmizel po prvn\u00edm ozn\u00e1men\u00ed.<\/p>

Cel\u00e1 pr\u00e1ce m\u00ed\u0159ila d\u00e1l ne\u017e jen k vyd\u00e1n\u00ed. D\u016fraz byl na dlouhodob\u00e9 zapojen\u00ed hr\u00e1\u010d\u016f a r\u016fst komunity. Pomohl jsem hru na Steamu nastavit tak, aby zvl\u00e1dla dal\u0161\u00ed v\u00fdvoj, aktualizace i pr\u00e1ci s feedbackem, a mohla se postupn\u011b posouvat d\u00e1l.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Casino Admiral Online<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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V Casino Admiral Online jsem p\u016fsobil jako senior content marketing specialista se zam\u011b\u0159en\u00edm na \u010desk\u00fd trh. M\u011bl jsem na starosti pl\u00e1nov\u00e1n\u00ed a spr\u00e1vu obsahu nap\u0159\u00ed\u010d soci\u00e1ln\u00edmi s\u00edt\u011bmi i webem, od copywritingu a\u017e po samotnou produkci.<\/p>

Velk\u00e1 \u010d\u00e1st pr\u00e1ce st\u00e1la na organick\u00e9m r\u016fstu \u010dist\u011b skrze obsah. D\u00edky obsahov\u00e9 strategii se mi poda\u0159ilo dostat Facebook str\u00e1nku na v\u00edce ne\u017e 10 000 sleduj\u00edc\u00edch bez vyu\u017eit\u00ed placen\u00e9 propagace. Vytv\u00e1\u0159el jsem video obsah pro soci\u00e1ln\u00ed s\u00edt\u011b, p\u0159ipravoval a realizoval sout\u011b\u017ee a pr\u016fb\u011b\u017en\u011b upravoval form\u00e1ty i komunikaci podle reakce publika, v\u010detn\u011b vyu\u017eit\u00ed A\/B testingu.<\/p>

Ta role byla kombinace strategie a exekuce. Pl\u00e1noval jsem obsahov\u00e9 kalend\u00e1\u0159e, psal texty, \u0159e\u0161il vizu\u00e1ly i video a neust\u00e1le testoval, co na lidi funguje. D\u016fraz byl na konzistenci, zapojen\u00ed komunity a dlouhodob\u00fd r\u016fst, ne na kr\u00e1tkodob\u00e9 v\u00fdkyvy.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Screen servis spol. s r.o.<\/a><\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Jako koordin\u00e1tor marketingov\u00fdch projekt\u016f jsem vybudoval z\u00e1klady marketingu pro \u010deskou technologicko-obchodn\u00ed spole\u010dnost. \u0160lo o nov\u00fd web a komplexn\u00ed e-commerce \u0159e\u0161en\u00ed, v\u010detn\u011b online produktov\u00fdch katalog\u016f a PPC kampan\u00ed zam\u011b\u0159en\u00fdch \u010dist\u011b na \u010desk\u00fd trh. Spolupracoval jsem p\u0159\u00edmo s CEO na tom, jak firmu posunout v digit\u00e1lu a jak p\u0159ev\u00e9st byznysov\u00e9 priority do funk\u010dn\u00edho online \u0159e\u0161en\u00ed.<\/p>

T\u00edm, \u017ee jsem byl sou\u010d\u00e1st\u00ed firmy, vych\u00e1zel jsem z re\u00e1ln\u00e9 znalosti z\u00e1kazn\u00edk\u016f, obchodn\u00edch proces\u016f i ka\u017edodenn\u00edho fungov\u00e1n\u00ed. Pomohl jsem nastavit, jak m\u00e1 vypadat z\u00e1kaznick\u00e1 cesta online, definoval jsem jasn\u00e9 KPI pro lead generation a konverze a kompletn\u011b p\u0159estav\u011bl digit\u00e1ln\u00ed prezentaci tak, aby podporovala re\u00e1ln\u00fd prodej, ne jen aby \u201en\u011bjak vypadala\u201c.<\/p>

Zmodernizoval jsem zp\u016fsob, jak se firma prezentuje online. Zlep\u0161il jsem pou\u017eitelnost, posunul vizu\u00e1ln\u00ed styl mimo \u010dist\u011b tradi\u010dn\u00ed r\u00e1mec a vytvo\u0159il e-shop p\u0159izp\u016fsoben\u00fd \u010desk\u00fdm profesion\u00e1ln\u00edm z\u00e1kazn\u00edk\u016fm. V\u00fdsledkem byla jasn\u011bj\u0161\u00ed identita zna\u010dky a \u0161k\u00e1lovateln\u00fd syst\u00e9m, kter\u00fd p\u0159inesl m\u011b\u0159iteln\u00e9 zlep\u0161en\u00ed v po\u010dtu popt\u00e1vek, lead\u016f i konverz\u00ed.<\/p>

Na tenhle z\u00e1klad te\u010f navazuju jako freelancer. Na z\u00e1klad\u011b re\u00e1ln\u00e9ho chov\u00e1n\u00ed z\u00e1kazn\u00edk\u016f a zp\u011btn\u00e9 vazby pracuju na druh\u00e9 verzi cel\u00e9ho syst\u00e9mu. \u0158\u00edd\u00edm kompletn\u00ed redesign firmy a stav\u00edm novou generaci e-commerce \u0159e\u0161en\u00ed. D\u016fraz d\u00e1v\u00e1m na p\u0159ehledn\u011bj\u0161\u00ed strukturu, jednodu\u0161\u0161\u00ed n\u00e1kup a syst\u00e9m, kter\u00fd odpov\u00edd\u00e1 tomu, jak z\u00e1kazn\u00edci skute\u010dn\u011b nakupuj\u00ed, ne tomu, jak si to firma mysl\u00ed.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Freelance & Konzultace<\/h3>\t\t\t\t<\/div>\n\t\t\t\t
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Spolupracoval jsem s indie studii a men\u0161\u00edmi kreativn\u00edmi t\u00fdmy v \u010cesku formou dobrovolnick\u00e9 pr\u00e1ce. Smyslem bylo pomoct t\u00fdm\u016fm, kter\u00e9 si nem\u016f\u017eou dovolit vlastn\u00edho marketingov\u00e9ho specialistu, ale maj\u00ed zaj\u00edmav\u00fd projekt a cht\u011bj\u00ed ho dostat mezi lidi. Pom\u00e1hal jsem jim uchopit launch, nastavit Steam str\u00e1nku, napl\u00e1novat \u00fa\u010dast na festivalech a hlavn\u011b vymyslet, jak se dostat k hr\u00e1\u010d\u016fm i m\u00e9di\u00edm zp\u016fsobem, kter\u00fd d\u00e1v\u00e1 smysl pr\u00e1v\u011b pro jejich hru.<\/p>

Z\u00e1rove\u0148 jsem spolupracoval s brn\u011bnsk\u00fdm inkub\u00e1torem Gamebaze, kde jsem p\u0159edn\u00e1\u0161el pro indie t\u00fdmy. Zam\u011b\u0159oval jsem se na praktick\u00fd marketing na Steamu, budov\u00e1n\u00ed organick\u00e9ho dosahu a nastaven\u00ed komunikace, kter\u00e1 funguje jak sm\u011brem k hr\u00e1\u010d\u016fm, tak k lidem z oboru. Vedle toho jsem vystoupil i na Indie Campus, kde jsem sd\u00edlel konkr\u00e9tn\u00ed zku\u0161enosti s marketingem, positioningem a viditelnost\u00ed indie her v mezin\u00e1rodn\u00edm prost\u0159ed\u00ed.<\/p>

C\u00edl byl ve v\u0161ech p\u0159\u00edpadech stejn\u00fd. Aby dobr\u00e9 projekty nezapadly jen proto, \u017ee nemaj\u00ed rozpo\u010det na marketing. Kdy\u017e se komunikace op\u0159e o to, co je na projektu skute\u010dn\u011b siln\u00e9, komunita se za\u010dne budovat v\u010das a rozhodnut\u00ed se d\u011blaj\u00ed podle reality, m\u00e1 mnohem v\u011bt\u0161\u00ed \u0161anci vyr\u016fst a dlouhodob\u011b obst\u00e1t.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

Portfolio & Kari\u00e9ra V\u00fdb\u011br projekt\u016f, kter\u00e9 jsem \u0159\u00eddil, kampan\u00ed, kter\u00e9 jsem postavil, a zna\u010dek, kter\u00fdm jsem pomohl vyr\u016fst. B\u011bhem let jsem se pohyboval mezi r\u016fzn\u00fdmi projekty nap\u0159\u00ed\u010d marketingem, eventy i \u0161ir\u0161\u00edm kreativn\u00edm a technick\u00fdm prost\u0159ed\u00edm. Form\u00e1ln\u011b se v\u011bnuji marketingu a strategii, ale v praxi to znamen\u00e1 hlavn\u011b jedno: vz\u00edt nejasnou p\u0159edstavu, srovnat ji do lat\u011b […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-232","page","type-page","status-publish","hentry"],"yoast_head":"\nPortfolio | Marketing, Obsah & Project Management - D. 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