{"id":213,"date":"2026-01-27T12:09:54","date_gmt":"2026-01-27T12:09:54","guid":{"rendered":"https:\/\/dkubicek.com\/?page_id=213"},"modified":"2026-03-18T11:22:01","modified_gmt":"2026-03-18T11:22:01","slug":"domu","status":"publish","type":"page","link":"https:\/\/dkubicek.com\/en\/","title":{"rendered":"Dom\u016f"},"content":{"rendered":"
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Campaigns, communities and brands that actually work<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I operate at the intersection of strategy and execution in marketing. I have experience across both commercial and technical environments, where marketing isn\u2019t just about ideas, but about making communication clear and delivering real impact.\n\nAt Screen Servis, I was involved not only in marketing but also in the commercial side of the business, which gave me a solid foundation and a close understanding of how things actually work day to day.\n\nLater, I contributed to the communication and online growth of Casino Admiral Online, where I also led and coordinated a small team of specialists across content, design, and other outputs.\n\nA significant part of my experience also comes from marketing support for Game Access, one of the largest professional conferences for the game industry in Central Europe.<\/p>

I use a wide range of AI tools in my work on a daily basis. I see them as practical support that helps me develop ideas, simplify processes, and bring things to life faster and more efficiently.\n\nFor me, it\u2019s not about replacing people, but about creating space for better output and focusing on what actually matters.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t

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I have helped small and independent projects gain visibility before launch through targeted marketing, influencer outreach, and community building.\n\nI build strategies that reach the right audience, create natural interest, and gradually build momentum over time without relying purely on paid ads.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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The team I was part of managed to grow a social media community by more than 10,000 followers through purely organic growth.<\/strong>Thanks to consistent content, natural communication, and well thought out campaigns, it grew into an active audience that continued to grow even without paid advertising.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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I contributed to building the brand and leading marketing campaigns that brought strong attendance to major events within the Czech video game media community.\n\nFrom shaping the communication to supporting ticket sales, I focused on making sure the event had a clear identity, grew in awareness, and delivered an experience people would actually remember.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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What can I help you with?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Project management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Strong ideas on their own are not enough if they stay on paper. I help turn concepts into finished projects with visible results.\n\nAt Screen Servis, I prepared marketing strategies, presented them at the management level, and then carried them through to execution. In practice, this meant building a new website and e shop, launching PPC campaigns with a clear impact on demand, updating the visual identity of the brand, and setting the direction for e commerce that the company still builds on today.\n\nThis also included simplifying internal processes and establishing a long term foundation for the company\u2019s digital communication.<\/p>

I apply the same approach in creative environments and the game industry. I have been involved in planning campaigns for GameDev Area and the Game Access conference, coordinated content and promotion for cultural events, and led marketing support for a game release at Infilope Games.\n\nI also have experience with production work on trailers for The Guild 1401 at Barrandov Studios, where it was important to keep the direction, crew, and overall production aligned.<\/p>

Working with me is not just about coordination. I bring the ability to see the bigger picture, keep all parts moving, and turn things into concrete, measurable results.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Marketing management<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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I analyze your product and help you target the right customers. I then reach them directly and effectively through campaigns that stand out instead of getting lost in the usual advertising noise.\n\nFor me, marketing is not just about pushing out press releases. It should engage people, build trust, and create a relationship that keeps them coming back.<\/p>

I have planned and executed campaigns for international events, creative projects, and game development.\n\nAt Game Access, I led the marketing strategy and content creation, helping the event grow in visibility year by year. At Infilope Games, I built the foundation of the pre launch campaign for Robinson Crusoe and worked on building awareness among journalists, influencers, and players.\n\nFor Hobo: Tough Life, I helped reactivate the community, improved the overall sentiment around the project, and expanded its reach across platforms. At Casino Admiral Online, I was part of a team that grew a Facebook audience by more than 10,000 followers through purely organic content.<\/p>

Each of these projects follows the same principle. When clear targeting is combined with well thought out creativity, the result is measurable growth and loyal customers.<\/p>

If you are looking for marketing that has structure, ideas, and most importantly works in practice, I will be glad to work with your brand.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Consultation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Smaller companies and startups often put most of their energy into product development and leave marketing for later. That is where I come in.\n\nI help you set up a strategy before launch so your project does not get lost when it first reaches customers. Together, we prepare a plan that fits your resources and focuses on steps that have real impact.<\/p>

I help you present your product the right way, decide what kind of content makes sense, and choose the right timing for your communication.\n\nI also support building a community around your brand, working with relevant partners or content creators, and choosing opportunities that are worth your time and budget.<\/p>

You can think of me as your external marketing manager. You focus on your product, and I make sure it has room to grow and reaches the people who actually need it.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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Content creation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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Content is not decoration. It is the foundation of how people see your product. I create and manage content that helps it stand out and keep the attention of your audience before launch and long after.<\/p>

I handle full video production from the initial idea and script through filming to post production. This includes trailers, short teasers, developer diaries, and promotional videos that present your project in a clear and professional way.\n\nI design and build websites that are modern, easy to navigate, and simple to maintain, so your brand has a strong digital foundation.\n\nIn 2D graphics, I create banners, ads, presentation materials, and social media visuals that capture attention immediately.\n\nI also offer simple 3D models for printing or product presentation, including basic animation when needed to show a project in a more clear or engaging way.<\/p>

I also focus on copywriting that clearly explains your product and helps it sell. Whether it is website copy, product pages, press releases, or blog articles.\n\nI create newsletters that keep your audience engaged and regularly informed about what is new.\n\nOn social media, I plan and publish content that is consistent, engaging, and adapted to the platforms where your audience actually spends time.<\/p>

In content creation, I rely on both proven fundamentals and modern AI tools. They help me work faster, keep processes clear, and save time and production costs for project owners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t

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AI and language model implementation<\/h2>\t\t\t\t<\/div>\n\t\t\t\t
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AI only makes sense when it understands your business. I help clients design and set up AI tools based on language models that are built on their own data, communication style, and internal processes.\n\nThis ensures the results match the specific needs of the company, instead of producing generic outputs that all sound the same.<\/p>

Together, we define what the system should know, how it should work, and where it should be truly useful. This can include a marketing planning assistant, content creation, internal documentation, customer communication, or creative work.\n\nI help set up data structure, rules, prompts, and workflows so AI becomes a practical part of your team\u2019s daily operations.<\/p>

This service is especially suited for smaller companies that want to benefit from AI without building their own internal AI team.\n\nYou get a tailored solution, clearly defined use cases, and support in how to use and develop the tools over time.<\/p>

What the service includes:<\/strong><\/p>

  • Analysis of needs and specific use cases<\/p><\/li>

  • Setup of model behavior, communication tone, and rules<\/p><\/li>

  • Integration of internal materials and company know how<\/p><\/li>

  • Creation of workflows for daily use<\/p><\/li>

  • Ongoing support and adjustments based on evolving needs<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

    Kampan\u011b, komunity a zna\u010dky, kter\u00e9 funguj\u00ed v praxi V marketingu se pohybuji na pomez\u00ed strategie a praktick\u00e9 realizace. M\u00e1m zku\u0161enosti z obchodn\u00edho i technick\u00e9ho prost\u0159ed\u00ed, kde marketing nen\u00ed jen o n\u00e1padech, ale hlavn\u011b o tom, aby komunikace d\u00e1vala smysl a m\u011bla re\u00e1ln\u00fd dopad. Ve Screen Servisu jsem se krom\u011b marketingu v\u011bnoval i obchodn\u00ed str\u00e1nce firmy, […]<\/p>\n","protected":false},"author":1,"featured_media":267,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-213","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"\nDavid Kub\u00ed\u010dek | Marketing, komunikace a projektov\u00e9 \u0159\u00edzen\u00ed<\/title>\n<meta name=\"description\" content=\"Marketingov\u00fd mana\u017eer a konzultant. 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