Building campaigns, communities and brands
I have always worked at the point where ideas meet execution. Early on I was responsible for shaping marketing strategies, presenting them to decision makers, and then making sure they were delivered. That mix of planning and hands-on work shaped the way I approach every project today.
Over the years I have managed marketing for events like Game Access, supported studios like Infilope Games, and helped titles such as Hobo: Tough Life reconnect with their communities. Along the way I built brands, produced video and web content, and guided smaller teams without their own marketing support. My focus is simple: understand the product, find the right audience, and create results that last.
I have helped indie titles and creative projects gain strong visibility before launch through targeted marketing, influencer outreach, and community building. My strategies focus on connecting with the right audience, creating genuine interest, and building momentum without relying solely on paid advertising.
I grew a social media audience by over 10,000 followers using only organic marketing. Through consistent content, authentic engagement, and creative campaigns, I built a community that stayed active and continued to grow without relying on paid advertising.
I have developed brand identities and led marketing campaigns that brought strong attendance to major events in the Czech game development scene. From shaping the message to driving ticket sales, every step was focused on building recognition and creating an event experience that people remember.
What can I do for you?
Project management
Strong ideas are worthless if they never leave the whiteboard. I turn concepts into finished projects that deliver visible results. At Screen Servis I created full marketing strategies, pitched them at CEO level, and carried them through to launch. That meant building a new website and e-shop, rolling out PPC campaigns that multiplied customer interest, and setting up a sales department that still runs today.
In the creative and games industry I bring the same energy and structure. I managed campaign planning for GameDev Area and Game Access, coordinated content and promotion for concerts and festivals, and led pre-launch campaigns for Infilope Games. I also worked on set at Barrandov during the filming of The Guild 1401 trailers, making sure the directing team, cast, and production stayed aligned.
When you hire me you get more than coordination. You get a manager who can see the full picture, keep every part moving, and deliver results you can measure. If you need someone who takes ownership, drives progress, and finishes strong, I make sure your project does not stall but succeeds.
Marketing management
I analyse your product and identify the clients you really need. Then I reach them directly and efficiently with campaigns that cut through the noise. My marketing does not just push messages, it entertains, builds trust, and makes people want to come to you the first time and then return again and again.
I have planned and executed campaigns for international events, creative projects, and game launches. For Game Access I managed full marketing strategies and content planning that grew the event’s visibility year after year. At Infilope Games I structured the pre-launch campaign for Robinson Crusoe, building awareness with journalists, influencers, and players. For Hobo: Tough Life I reactivated a tired community, turned sentiment around, and extended its reach across platforms. At Casino Admiral Online I grew the Facebook audience past ten thousand followers through content marketing alone.
Each project proves the same point: when you combine clear targeting with creative execution, you get measurable growth and loyal customers.
Work with me if you want marketing that is structured, creative, and above all effective.
Consulting
Smaller studios often pour everything into development and leave marketing for later. That is where I step in. I help you set up the right pre-release strategy so your game does not disappear on launch day. Together we build a plan that matches your resources and focuses on the actions that actually matter.
I advise on how to prepare your Steam page, what content to create, and how to time your communication. I also guide you through community building, influencer outreach, and festival participation, so you are not left guessing what works and what is a waste of time.
Think of me as your external marketing lead. You keep building the game while I make sure the world is ready to play it.
Content creation
Content is not decoration, it is the backbone of how your audience sees you. I produce and manage content that makes your product stand out and keeps people engaged before and after launch.
I provide full video production, from concept and scripting to shooting and post-production. That includes trailers, teasers, developer diaries, and promotional videos that present your project in a professional and engaging way. I design and build websites that are clear, modern, and easy to maintain, giving your brand a strong digital home. With 2D graphics I create banners, ads, pitch decks, and social visuals that grab attention immediately.
I also handle copywriting that sells your product and explains it with clarity, whether it is a store page, a press release, or a blog post. I create newsletters that keep your audience informed and connected. On social media, I plan, produce, and publish content that is consistent, entertaining, and tailored to the platforms where your audience spends time.
Every piece of content is built with purpose: to inform, attract, and convince your audience to take action.